If you had to choose one phrase to describe how to approach farm machinery and ag tech solutions in 2025, it would be "get creative."
"We are seeing growing interest in avoiding being 'captive' to fewer brands," says Seth Crawford, senior vice president and general manager – precision ag and digital, AGCO. "We see farmers continuing to buy machines and technology, even if they only have $15,000 to $20,000 to spend. That's still enough for impactful improvements."
There is an emerging technology many experts are excited to see hit the market in 2025: autonomous grain carts. OutRun.Ag, AGCO's retrofit kit that enables autonomous grain cart operation, will be widely available for the first time after extensive beta testing in 2024. New Holland will also have OMNiDRIVE, its Raven grain cart automation kit, on the market this year.
"With margins so tight, we're actually seeing some farmers steering away from high-clearance, self-propelled sprayers to drones," says Arthur Erickson, CEO, Hylio. "We worked with Beck's Hybrids on some plot trials this summer, and the drones performed better than a ground rig ROI-wise. Because of the smaller droplet sizes, you can penetrate the canopy better."
There are a couple of notable trends that have started emerging as we head into 2025:
disrupt the brick-and-mortar model.
Crawford says he has watched these two trends play out within his own company: AGCO is now seeing farmers become more interested than ever in its German-built Fendt brand, and its AgRevolution mobile dealer and service tech network expanded into Ohio during the tail end of 2024 as well.
